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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Hybrid role (onsite 2-3 days a week) developing digital advertising marketing strategies to promote and sell Truist’s financial products and services for direct to consumer. The individual will help manage campaigns for paid search, and support, as needed, display advertising, affiliate/3rd party aggregators, and OTT/CTV. Manage the implementation of paid search programs, analyze campaign effectiveness by leveraging data and provide insights.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
Develop digital marketing tactics to increase product adoption and utilization.
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
Responsible for creation and analysis of daily, weekly, and monthly reporting.
Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
Partner with the agency to review performance and provide feedback on optimizations.
Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training
Three to Five years’ experience managing Paid Search campaigns
Experience managing projects and/or working with an agency partner
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
Proficient in Excel and PowerPoint
Preferred Qualifications: Google Ads Certification
Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads

Preferred Requirements:

Experience developing digital marketing strategies that drive traffic and conversions
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Working knowledge of American Disabilities Act (ACT) compliance requirements
Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud)
Basic to intermediate understanding of SEO and online local listings, working with Location Pages.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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