Position details:
Client: Banking
Job Title: Engagement Marketing Lead
Location: Irving, TX 75039
Duration: 12 months with possible extension - Hybrid
Schedule: Mon - Fri: Standard business hours
Start Date: ASAP
Job Description:
* As the Engagement Marketing Lead, you will be responsible for the email marketing strategy and implementation for engagement marketing campaigns.
* In this role, you will be focused on setting up the email marketing strategy, cadence, personalization, creative development and delivery.
* You will partner with the Customer Management strategy lead and other team members including a variety of cross-functional stakeholders and business areas including the email channel team, Sales Force Marketing Cloud build team, digital product and operations teams to ensure flawless end-to-end execution and a successful launch.
Responsibilities:
* Leading the development of engagement marketing emails with internal stakeholders
* Partnering with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management prior to launch
* Overseeing email creative development to ensure initiatives are on-strategy, on time and in budget
* Tracking email campaign execution progress with the Execution Lead to ensure records are captured within Bank's marketing workflow tool to maintain Bank's high controls standard
* Working across multi-functional teams, such as:
* Product and Marketing Strategy team
* Email Channel team and Operations
* Agencies for creative development and execution
* Marketing Information Management and channel teams to influence and coordinate targeting
Qualifications:
* Proven track record in email marketing with 5-10 years of experience required
* Experience with Sales Force Marketing Cloud
* Experience with Email Results Reporting and Analysis
* Bachelor's degree required
* Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization
* High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
* Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
* Creativity and innovation with a focus on constant improvement
* Excellent written and oral communication skills
* Highly proficient with Excel and PowerPoint presentation
* Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus