The Assistant Manager, Marketing Project Team Leader reports directly to the President & CEO and plays a critical role in managing and executing marketing initiatives that align with company objectives. This leadership position supervises marketing employees and oversees the workflow of the Marketing Department to ensure efficient operations and successful project execution. The role involves strategic collaboration with the Sales and Education departments to support business goals and enhance customer engagement. Strong project management, team leadership, and communication skills are essential, along with a background in graphic design, video editing, digital marketing and social media. Sewing knowledge is a plus!
ESSENTIAL JOB FUNCTIONS
? Report directly to the President & CEO, providing regular updates on marketing project status and team performance.
? Supervise and manage the daily activities of the Marketing Department team, ensuring clear priorities, workflow efficiency, and on-time project delivery.
? Serve as a team leader, mentoring, motivating, and inspiring marketing employees to achieve departmental and company goals.
? Conduct regular team meetings to review project status, set priorities, and address challenges.
? Use business management skills to help plan, develop, and execute email marketing campaigns and google advertising initiatives.
? Oversee the creation of an online media calendar for website content, media postings, and online advertising
? Oversee the creation and development of Social Media communications for various channels, including Facebook, YouTube, Instagram, etc.
? Lead a strategy to engage consumers and foster two-way communications; develop, write and edit thoughtful content to create a culture of audience engagement
? Ability to give constructive feedback on creative graphics/ads and videos created to represent our brand
? Respond to customer feedback in a timely and factual way, in keeping with brand voice
? Develop and monitor engagement opportunities with other industry brands, bloggers, and media outlets
? Monitor and report online activity to make strategic recommendations based on customer listening and trending observations, as well as to improve consumer perception and brand engagement
? Stay up to date on Social Media tools, best practices and competitor activity including Facebook, Instagram and YouTube.
? Brand identity implementation internally and externally
? Work cross-functionally with various departments to create on-brand materials for all facets of the organization.
? Web design for internal and external websites to make sure all content is current and up to date.
QUALIFICATIONS AND REQUIREMENTS
? Bachelor's Degree in Marketing or related field and at least 3-5+ years of experience
? Leadership experience.
? Has a creative eye for design and storytelling capabilities to assist with graphics and video content.
? Creative and design capabilities
? Mac and PC proficient.
? Ability to understand marketing and branding strategy and how it relates to design.
? Experience in both B to B and B to C marketing.
? Graphic design experience and videography experience required
SKILLS
? Extremely attentive to creating ultimate user experience for dealers and consumers
? Superior research, creative writing, editing, and proofreading skills.
? Excellent communication skills both verbal and written.
? Excellent interpersonal skills.
? Facebook, Instagram and YouTube tools and policies.
? Excellent teamwork, collaborative, and time-management skills.
? Excellent presentation skills.
? Excellent computer skills: Microsoft suite proficiency, Word, Excel, PowerPoint a must.
? Google Analytics & ad placement.
? Web design, html, CSS.
? Experience with legal precedent in regard to disclaimers, copyright policies, and trademarks.
PERSONAL CHARACTERISTICS
? Works well independently and as part of a team
? Resourcefulness, creative thinker
? Fact checking
? Initiative
? Accuracy
? Attention to detail
? Enthusiastic
DUTIES AND RESPONSIBILITIES
? Supervise, develop, and lead the Marketing Department team, including performance management, training, and fostering a collaborative environment.
? Oversee the daily workflow of marketing employees and manage workload distribution to ensure projects are completed efficiently and on time.
? Manage the full project lifecycle of marketing initiatives, from concept to completion, while ensuring projects support company objectives.
? Act as a liaison between the President & CEO, Sales, and Education departments, ensuring marketing activities align with broader business initiatives.
? Management of all online media, across all brands and platforms
? Provide content for all brand websites
? Dealer and consumer e-mailings
? Pre-authorize any hours worked beyond those regularly scheduled for all non-exempt direct reports
? Brainstorm with marketing team to prepare content for online and print advertising
? Evaluate the feasibility and benefit of vendor partnerships
? Source and work with creative vendors for print, trade shows, displays, premiums, etc.
? Oversee generation of on-brand materials for emails/dealer support/education support/shows/brochures, etc.
? Generate multiple concepts for product marketing campaigns
? Manage artwork file organization & distribute for Global Subsidiaries
? Present Marketing and Advertising campaigns to executive team
? Be an efficient intermediary between executive management and marketing employees
Compensation details: 80000-90000 Yearly Salary
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