This role is responsible for the overall market access strategy for their assigned therapeutic area(s). This role is will lead the development and implementation of each value proposition, strategy and integration of pricing and contracting approach across payer channels and ensuring customer facing teams are appropriately trained on current strategies that align to Therapeutic Area or Brand Strategies and key critical success factors. The role will require leadership to work cross functionally to manage the performance of the payer channels, including accountability for marketing strategies and tactics that will optimize business. They are responsible for defining payor related critical success factors in the IBP, the big initiatives to drive the CSF including contracting strategies, and acquiring budget to drive the initiatives. The director will oversee development of brand payor messaging and execution of tactical plans (branded sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) and managing the budget put towards these tactics. They will provide direct leadership to the payor access marketing team to enable their success and the success of the business. They will work closely with all groups within US Market Access to ensure the goal of profitable patient access and will also be responsible for collaborating with multiple functional groups, including but not limited to Marketing, Medical, Clinical Development, Regulatory, Analytics and Insights, Legal, Public Relations, Public Policy and Global Market Access teams. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheims high regard for our employees.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

Duties & Responsibilities

• Develop overall brand/TA payor strategy to support Brands strategic and profitability objectives. Revise and update strategy as needed leveraging a market access excellence framework. Translate the payor strategy to key strategic initiatives. Ensures close collaboration with other Market Access colleagues such as Marketing Access Marketing, HEOR, Pricing and Contracting, Payor sales and teams outside of Market Access- Medical, Brand Marketing, Analytics and colleagues to capture relevant payor insights, identify data gaps, develop compelling value propositions and ensure field-based teams are equipped with the right tools and support. Provide direction to Payor sales training initiatives.
• The director of Payor Access Marketing is responsible for collaborating very closely with the Contracting team, Payor Solutions and the Access Solutions teams within the Market Access Team to develop specific modeled contracting options and trade-offs to support brand, payor and patient affordability strategies (e.g. VBC, portfolio, HDHP, copay cards) and are explicitly reflected in IBP, defining, customer targets and segments with defined metrics. This position approves TA and brand business cases prior to PTC submission and provides input into LTF and GTN for brands by channel.
• Develop and Align with Marketing leadership to develop IBP and integrated customer planning tactics for Market Access objectives. This includes leading and facilitating an integrated Market Access Excellence Framework process across Market Access and other functions to create the overall Market Access and Payor Strategy and tactical plan to achieve the strategic objectives which includes an overall market access external landscape assessment. This also includes monitoring of effectiveness of all strategic and executional plans and addressing gaps through an iterative process.
• Director is responsible for creating a performance based culture with clear accountability and a sense of urgency for achieving results. She/he is responsible for leading the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a team with the required BI leadership and marketing competencies and payor specific knowledge, process and skills. Also responsible to set clear direction, provide regular feedback, conduct timely MAG Plan reviews, identify performance challenges and if required create action plans and monitoring the effectiveness of those action plans.

Requirements

• Bachelors degree from an accredited institution required; MBA preferred.
• Ten (10) years of experience in the pharmaceutical industry, including six (6) years of pharmaceutical marketing experience, market access experience or other relevant experience.
• Previous experience working with National Accounts and Payors.
• Previous supervisory experience preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Demonstrated ability to create and drive strategy.
• Track record of successfully defining market issues and opportunities and developing successful marketing campaigns
• Strong clinical, health economic or scientific knowledge; Market Access external access and reimbursement landscape knowledge, development and implementation of disease management programs and resources for National/Payor accounts.
• Knowledge and experience with Market Access customers, landscape, key trends/issues.
• Understanding of healthcare system and delivery of care.
• Understanding of Therapeutic Area they are representing.
• History of successful performance.
• Ability to travel (may include overnight travel).

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older